Standing out in a crowded space
Branding and promotional material

Pole Class / Pole Icon

Pole Class is a pole dance studio and home to Pole Icon, the biggest pole dancing event in the southern hemisphere. Deep Space work with Pole Class to help create graphic, ‘iconic’ and impactful experiences.

Spin, dance and laugh with Australia’s Most Influential Pole Dancer Chilli Rox

Go do a 'Pole Class'

In designing the Pole Class logotype, the letter ‘L’ was modified to connect both words over two decks. The modified ‘L’ unites both words giving the logotype a unique look a visual reference to the pole.

The Pole Icon logotype borrows from the Pole Class logo structure, using the letter ‘L’ as a visual reference to the pole while merging with the letter ‘I’ in icon.